Ch. 1 - Overview of Marketing - Into the Louboutin World

Christian Louboutin, a French footwear designer whose footwear has incorporated shiny, red-lacquered soles that have become his signature. Christian Louboutin’s trademark glossy red soles are an undisputed stamp of fashion excellence. Launched in 1991 with a mission statement “to make shoes that are like jewels”, the designer has delivered season after season of fantasy footwear, and his expansion into accessories has proved every bit as sensational. From razor-sharp stilettos to lace-up boots and studded sneakers, Christian Louboutin is every woman’s first port of call for outfit-transforming wardrobe updates. While any Louboutin red bottom shoe is every woman's closet fantasy staple, the ever-graceful "Classic Pump" is the shoe Monsieur Louboutin says every lady should have in her 
closet.