Tuesday, May 5, 2015

Ch. 11 - Developing and Managing Products



While the designer stated in most of his interviews about his new product lines, by definition he is not creating a new products line. The designer designs and produces shoes which are modified every so often, to be exact, every season. Designer Christian Louboutin has been a go to designer for the past decade and his plethora of designs is what keeps customers coming back.  

He knows exactly what his consumers want and he definitely knows how to give it to them, opening 3 new boutiques just last year his image and sales continue to rise. Basing all his designs on burlesque type fetishes the footware designer knows exactly what to bring out each season, from cork heels to ostrich feathers, to marine themes and outer spaced themed, there's a design for everyone's taste. He knows how to develop his products to expand and optimize his fan base. The famous designer continues to create more fascinating designs that will surely bring his consumers coming back for more!!! 



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