Ch. 17 - Personal Selling and Sales Management

Louboutin stores lean on relationship selling to keep their customers happy and coming back. The brand Christian Louboutin speaks for itself, because of their high-quality products & elite-clientele you'd think, and call it somewhat stereotypical, that they would be snobby & treat only the customers of the higher class with the utmost best care.

Thankfully to us normal people this is not the case. Given the ramp in demand from woman of all classes from ages 17-55 the Louboutin brand has come to understand the classic saying "don't judge a book by its cover". Online reviews show that Louboutin stores are very welcoming and actually accommodated anyone in less than 5 mins. Some call that high-quality service! 

Because every design and every stores foot size is different, their relationship selling is on point. The sales associate establishes a relationship with the customer and continue that relationship to keep that customer coming back even after the purchase. Most good Sales Associated will contact their cutomers to let them know when a new collection has arrived. I tried the Louboutin experience this past weekend for the sake of the blog, and who am I kidding, for the sake of myself as well. I want to say it was magical. Could it be because I love shoes, maybe? But the experience made me feel like a princess, even after not walking out with a pair, and so I bought in to what the brand ultimately sells "a feeling."

I entered the Madison store and the store was just as I had read up it would be. It was no surprise, but the smell was indescribable, even after I left it was still locked in for a couple of blocks. It was no surprise there was a lot of red, everywhere! I was immediately greeted by a boutique employee, Leslie, and asked if I needed help. After advising her on the style I was interested in she measured my foot and brought out a size smaller, the actual size, and a size bigger. I would have needed to purchase the size smaller due to my thin feet. After at least a 10 minute conversation on how i liked the shoes, the fit, the comfort, and my guilt setting in knowing I wasn't going to buy the shoe, I told her I needed a little bit more time before committing to a $1,200 purchase. She understood, and gave me her business card. Had I purchased a shoe they would have gotten all my information, including my email address, and as some reviewers have expressed they would have contacted me directly for future purchases.