Ch. 14 - Marketing Channels and Retailing

Normally, to purchase a new season Louboutin shoe, you would have to make your way to one of the shoe designers glamorous eccentric boutiques. Boutiques, not a regular shoes store, because the word boutiques screams glamor, elegance, and even prestige. But now, thankfully, you no longer need to spend hours in a huge queue outside one of the many Louboutin stores like the one in Paris shops to buy these amazing shoes. The famous designer has decided to open his first boutique within a department store in France – the Printemps Haussmann. In addition to all the convenience and impeccable services you receive at Printemps in Paris, you can, like a queen, have all styles from the legendary designer, literally at your feet!

70 sqm is dedicated to the brand, in a Parisian paradise of fashion. Where customers are offered with a friendly and fascinating experience, where architecture, art, and fashion merge into a single space specially created by famous customer experience design company, Household. And to anyone's pleasure, the result is definitely always there. In fact, all of Louboutin's boutiques offer the same elegant and to some point extravagant retail experience, they offer and celebrate Louboutin’s theatricality, offering the customer a unique shopping experience. When walking in to a Louboutin store you can expect anything from velvet upholstery, extensive woodwork, re-imagined famous landmarks, deep tones, scarlet colour palettes, and arched niches in which shoe collections are displayed. All reminiscent of a stage set design, creating a feeling of suspended reality. In the end, even if you don't fall into the designers target market of high income fashionistas, you can always struddle yourself into one of his luxurious boutiques and dream! The space definitely allows you to! And if you can afford a trip to France..... well there' s always e-shopping.