Christian Louboutin has said it himself. Red attracts, that's it. People are like bulls and bulls like red! Does this have an impact in consumer decision making while purchasing his product? I believe so. While his iconic red sole came from a nail polish, most will agree its the PERFECT color red. Louboutin uses visual stimuli to attract. But what can consumers really expect from this brand besides the image of luxury, a pair of Louboutins is nothing more than a luxurious trademark. I believe people and mainly woman go about wanting a pair of Louboutin's for a very long time, making the process of actual decision making to purchase an extensive one.
The decision to finally invest in a pair is methodical and well thought out to the average person except for a higher social class "the overly rich" who can curiously walk into a store and make an impromptu decision to leave the store with a pair. Do social influences affect this? I would say yes! Who wears Louboutin's on a regular basis, celebrities? I'd call that the hierarchy of social influences! Who better sets and influences trends and styles besides celebrities. Take Kloe Kardashian, she happily shares her closet on social media, proudliy owning more than 100 pairs of Louboutins.
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